Why Our Changing Values Add Value. This is my "flagship" talk, my trademark. It makes a great conference opener. These are the concepts and ideas that can provoke discussion for several days. The general session version runs one to two hours and is excellent at 90 minutes. It is of personal interest - as well as professional - because it offers a thoughtful and entertaining look at generational differences within our families.
Ethics: No motivational technique will work with a cynical work force. Ethical behavior at the top, private and public sector, is now essential to our economic well-being. If employees don't trust and respect management, productivity and excellence suffer.
Culture: North America is the most culturally diverse society in the world. Properly educated and integrated, that is our competitive advantage in the international marketplace of the 21st Century. No matter where we go in the world, we will look like our customers.
Gender: In an information-based, service economy, women have as many job skills as men, and will continue to expand both their presence and influence. Generations: Accelerated social change produces radical value differences between generations - in our families and the work force. There are five generations (thus five value systems) in our society:
- Authoritarians - born prior to the depression
- Depression-era Type-A's - born between 1929 and 1945
- Boom Babies - born 1946 to 1963
- Post-War Pragmatists - born after the Kennedy assassination
- Info-Children - born since 1980
Conclusion: You can't add value if you don't understand values.